Table Of Content
- Introduction: The Pet Product You Didn’t Know You Were Missing
- What Is Wild One? The Brand That Bridges Fashion and Function
- The Origin Story: Born from Frustration
- What Makes Wild One Different?
- The Wild One Product Line: A Complete Breakdown
- The Wild One Harness: The Crown Jewel
- Wild One Collar: Waterproof, Odor-Resistant, and Stylish
- Wild One Leash: The Hands-Free Game Changer
- Wild One Pet Carrier: Travel in Style
- Wild One Treat Pouch: The Viral Accessory
- Wild One Toys: The Tennis Tumble & Bolt Bite
- Wild One Grooming: Rinseless Shampoo & Biodegradable Wipes
- Wild One Bowls & Accessories
- Wild One vs. The Competition: How Does It Stack Up?
- Key Insights: What You Need to Know Before Buying Wild One
- Wild One in Pop Culture: The Brand Everyone’s Talking About
- Frequently Asked Questions
- Is Wild One a good brand?
- Where can I buy Wild One products?
- Does Wild One make products for cats?
- Is the Wild One carrier airline approved?
- How much does a Wild One harness cost?
- Is the Wild One treat pouch worth it?
- Are Wild One products sustainable?
- Is the Wild One harness good for pullers?
- Final Verdict: Is Wild One Worth It?
Meta Description: Wild One is the pet brand that finally gets it—style meets function. From the wild one harness to the viral treat pouch, here’s everything you need to know before you buy.
Introduction: The Pet Product You Didn’t Know You Were Missing
Let me paint you a picture. You’re standing in the pet aisle of a big-box store, staring at a wall of neon-colored nylon harnesses, confusing sizing charts, and toys that look like they were designed in 1995. Your dog is tugging at the leash, you’re overwhelmed, and you just want something that works—and doesn’t look like an eyesore in your apartment.
Sound familiar?
That’s exactly the problem that Wild One set out to solve. Launched in 2018 by a team of frustrated pet parents who were tired of clunky, ugly, and confusing pet products, Wild One has quickly become one of the most talked-about names in the pet space. And honestly? The hype is real.
Whether you’re searching for a wild one harness that actually fits your dog’s unique shape, a wild one pet carrier that doesn’t scream “I’m carrying a pet,” or the viral wild one treat pouch that’s taken over dog parks everywhere—this brand has redefined what pet gear can be.
In this comprehensive guide, we’ll break down everything you need to know about the wild one brand, from its origin story to its most popular products, hidden gems, and why it’s become a favorite of editors, influencers, and everyday pet parents alike.
What Is Wild One? The Brand That Bridges Fashion and Function
The Origin Story: Born from Frustration
Wild One wasn’t born in a boardroom—it was born from genuine frustration. Co-founders Veronica Becchetti, Minali Chatani, Bill Wells, and Adam Danker-Feldman were all pet parents who found themselves underwhelmed by the pet accessories on the market.
As Chatani explained in an interview, the team noticed three major problems with existing pet products: designs that were either tacky, overly outdoorsy, or too industrial; white-label products with no brand trust; and an overwhelming shopping experience that left new pet parents clueless.
“We had a desire for a seamless, curated, well-designed collection of dog products that we felt good about displaying in our home—and we couldn’t find it anywhere else,” Chatani told Kinship.
The brand debuted with a deceptively simple dog-walking kit—a collar or harness, leash, and poop bag dispenser—in sleek, poly-coated materials and matte pastel hues that were simultaneously subtle and eye-catching. Today, Wild One’s catalog includes carriers, bowls, beds, toys, treats, grooming supplies, supplements, and even a new cat collection.
What Makes Wild One Different?
According to the co-founders, quality, design, and functionality are the brand’s core pillars. Every product is painstakingly tested, sleek, tangle-free, easy to clean, and super durable. The brand works with labs to meet performance, chemical, and mechanical reliability standards for pet gear—they even replicate dog bites to test toy strength.
But perhaps the most refreshing thing about Wild One is its commitment to reducing “decision paralysis”—that overwhelming feeling of scrolling through 30 pages of Amazon listings with no idea what’s actually good. Wild One curates its collection so you don’t have to.
The Wild One Product Line: A Complete Breakdown
The Wild One Harness: The Crown Jewel
If there’s one product that put Wild One on the map, it’s the wild one harness. And for good reason.
The Wild One Cushioned Harness is soft, stretchy, and resilient—made with double-layer neoprene that cushions the body for all-day wear. It features three leash attachment points: one in the front for pullers and two on the back for more relaxed walkers.
Key features include:
- Adjustable straps at the neck, chest, and back for a custom fit
- Quick-snap buckle closures for easy on and off
- Lightweight design that prevents chafing
- Available in a wide range of gorgeous colors
One reviewer on Thingtesting raved: “If I was a dog, I would want this harness—it’s soft neoprene but very durable and high quality. HUGE upgrade from her old harness”.
Business Insider even named the Wild One Harness a top pick for small dogs, praising its easier-to-handle hardware, extra padding, and lighter weight.
Where to buy: The wild one harness is available at Petco (search “wild one harness petco“), Target (“wild one harness target“), and directly from wildone.com. You can also find a wild one harness sale during seasonal promotions.
Wild One Collar: Waterproof, Odor-Resistant, and Stylish
The wild one collar is equally impressive. Made from flex-poly coated nylon webbing, it’s water, dirt, and odor-resistant. The D-ring is coated with carbon steel to minimize the noise of jangling tags, and the buttery texture and soft edges reduce rubbing and chafing.
Available in five sizes for necks measuring 7 to 23 inches, the collar pairs perfectly with matching leashes and poop bag carriers.
Wild One Leash: The Hands-Free Game Changer
The wild one leash comes in several variations, but the wild one hands free leash is a standout. This versatile 4-in-1 rope leash can be worn crossbody, around the waist, as a short lead, or as a longer standard leash.
At $48, it’s an investment—but reviewers say it makes every dog walk feel effortless. One Good Morning America feature highlighted it as a great way to maximize safety and free up your hands while walking.
Wild One Pet Carrier: Travel in Style
Wild One offers two main carriers: the wild one travel carrier (airline-approved) and the wild one everyday carrier.
The wild one travel carrier is TSA-approved and airline-compliant, featuring breathable mesh walls, a shoulder strap that doubles as a leash, and an interior cushion that folds out into a travel mat. It’s recommended for dogs up to 16 pounds and priced at $125. One reviewer noted that their pup fit comfortably under the seat on United, JetBlue, and American Airlines.
The wild one everyday carrier is perfect for daily use, made from 100% recycled knit (80 recycled water bottles!), with dual-length carrying straps, four pockets, a machine-washable mat, and an interior safety clip. It can carry dogs up to 20 pounds.
Wild One Treat Pouch: The Viral Accessory
The wild one treat pouch has become a social media sensation—and it’s easy to see why. It’s the brand’s first wearable for humans, featuring a 100% recycled knit body made from 10 water bottles, a built-in poop bag dispenser, and compartments for treats and personal belongings.
Wear it as a cross-body or fanny pack—it’s the perfect accessory for training sessions, long walks, or just looking stylish at the dog park.
Wild One Toys: The Tennis Tumble & Bolt Bite
The wild one tennis tumble is the brand’s first enrichment toy—and a lifesaver for remote-working pet parents. It features a durable natural rubber barrel with a trapped tennis ball inside that’s tough for pups to retrieve. It promotes challenging, independent play and mental stimulation.
The wild one bolt bite is the ultimate chew toy with a reinforced center, two elbows for engaging paw-play, and open ends for hiding treats. Made from 100% natural rubber that’s BPA-free, it’s great for chewers of all types, from teething puppies to strong-jawed adults.
Wild One Grooming: Rinseless Shampoo & Biodegradable Wipes
The wild one rinseless shampoo is a between-bath staple that gently cleanses and deodorizes without water. It’s vegan, hypoallergenic, 99.4% natural, and free from artificial colors, fragrances, alcohol, and chemical detergents.
The wild one wipes (officially Wild One Biodegradable Grooming Wipes) are scented with eucalyptus and include soothing coconut water and aloe vera. They’re biodegradable, hypoallergenic, and human-grade.
Wild One Bowls & Accessories
The wild one bowls include a Slow Feeder with ridges to slow eating for mental stimulation and weight management. The Travel Bowl Duo folds up compactly for adventures. And the color-matched placemats protect floors from enthusiastic eaters.
Wild One vs. The Competition: How Does It Stack Up?
Wild One competes with brands like Chewy, McCann Professional Dog Trainers, Katziela Pet Carriers, and Taste of the Wild Pet Food. But what sets Wild One apart?
| Feature | Wild One | Traditional Pet Brands |
|---|---|---|
| Design Aesthetic | Fashion-forward, minimalist | Often clunky or kitschy |
| Material Quality | Premium, durable, tested | Varies widely |
| Sustainability | Recycled materials, eco-friendly | Often overlooked |
| Shopping Experience | Curated, simplified | Overwhelming |
| Price Point | Premium (you pay for quality) | Budget to premium |
Wild One sits in the premium category—but for many pet parents, the quality, design, and durability justify the cost. As one reviewer put it: “I’ve been using Wild One harness for 4 years, I absolutely love it”.
Key Insights: What You Need to Know Before Buying Wild One
- Quality over quantity: Wild One’s products are built to last. The brand tests rigorously, even replicating dog bites for toy testing.
- Sustainability matters: The Everyday Carrier is made from 80 recycled water bottles. The Treat Pouch uses 10. Wild One walks the walk on eco-consciousness.
- Style meets function: These aren’t just pretty products—they work. The harness prevents chafing, the hands-free leash offers four ways to walk, and the carriers are genuinely travel-friendly.
- The brand is expanding: Wild One has officially launched cat products, including harnesses, collars, toys, feeding essentials, and beds.
- Available everywhere: You can find Wild One at Petco, Target, Chewy, Bloomingdale’s, Revolve, and wildone.com.
- Watch for sales: Wild One offers periodic discounts. Keep an eye out for a wild one black friday deal or a wild one sample sale to score premium gear at lower prices.
Wild One in Pop Culture: The Brand Everyone’s Talking About
Wild One has been featured everywhere from NBC News to Mashable to The Dodo. It’s an NBC Select Pet Award winner across multiple categories. Pet influencers like @boobie_billie are fans.
The brand has even collaborated with Michelle Obama’s When We All Vote initiative on limited-edition merch. And with the recent launch of cat products, Wild One is poised for even more growth.
Frequently Asked Questions
Is Wild One a good brand?
Yes. Wild One has won NBC Select Pet Awards, been featured in major publications, and earned rave reviews from editors and everyday pet parents alike. The brand prioritizes quality, design, and functionality.
Where can I buy Wild One products?
You can purchase Wild One products directly from wildone.com, as well as from Petco, Target, Chewy, Bloomingdale’s, Revolve, and other major retailers.
Does Wild One make products for cats?
Yes! Wild One officially launched a cat collection in 2025, featuring harnesses, collars, toys, feeding essentials, beds, and more.
Is the Wild One carrier airline approved?
Yes. The Wild One TSA Travel Carrier is airline-compliant, features breathable mesh walls, a dual-use leash/shoulder strap, and an interior cushion that folds out into a travel mat.
How much does a Wild One harness cost?
Pricing varies by retailer and any ongoing sales, but generally, Wild One harnesses are priced in the premium range. Check wildone.com or Petco for current pricing.
Is the Wild One treat pouch worth it?
Many reviewers say yes. It’s made from recycled materials, features a built-in poop bag dispenser, and can be worn as a cross-body or fanny pack. It’s the ultimate walk accessory.
Are Wild One products sustainable?
Yes. Many products use recycled materials (like the Everyday Carrier made from 80 water bottles and the Treat Pouch from 10), and grooming wipes are biodegradable.
Is the Wild One harness good for pullers?
Yes. The harness features three leash attachment points, including a front clip specifically designed for dogs that pull.
Final Verdict: Is Wild One Worth It?
If you’re tired of ugly, poorly made pet products that fall apart after a few months—and you’re willing to invest a bit more for quality, style, and sustainability—Wild One is absolutely worth it.
The brand has single-handedly elevated what pet gear can be. From the wild one harness that actually fits and prevents chafing, to the wild one pet carrier that makes travel a breeze, to the viral wild one treat pouch that’s as functional as it is fashionable—Wild One delivers on its promise of products that “look good and work well”.
And with the brand now serving both dogs and cats, there’s never been a better time to join the Wild One community.
Ready to upgrade your pet’s gear? Head to wildone.com or visit your local Petco or Target to see the collection in person. Your furry friend will thank you.
